Just spotted article on BBC news website, where the company has covered up the naked models in the sauna for the UK market.
A company spokeswoman said: "Britons are likely to feel uncomfortable naked. They are more reserved."
She said British people tended to keep their clothes on in saunas, so for that reason it was decided to reflect this in the brochure.
With comments like these naturism is hardly going to get more acceptable to the masses.
I would have posted link, but not sure whether it is permitted
Martin